Everyone has ideas, but it takes hard work and determination to get your business idea off the ground. It may seem intimidating at first, but follow these tips and take things one day at a time – before you know it, you’ll be on your way to starting your own business!

Read on for our 5 Tips To Help Get Your Business Off The Ground, as well as start-up advice from members of our BASE Community.


1. Know your mission. 

Your mission is your WHY. Why do you want to go into business? Take a moment to sit back and ask yourself this important question. Don’t ever lose grasp of your “why.” The road to starting your own business won’t always be easy. Life’s hardships and challenges prepare ordinary people for extraordinary things. Have periodic reality checks with family, friends, and mentors. Be prepared to readjust if things aren’t going as you expected, but don’t lose sight of the passion within yourself.

“I have always been involved in strength and conditioning, as far back as my school boy days. As a volunteer Athletics coach for over 10 years I was involved in athlete performance and technical training. The inclusive element stems from a child hood friend of mine who suffered life changing injuries as a result of an accident, the impact on his life spurred me on to work with those individuals who need it most.”

– Paul Smyth, Inclusive Health and Fitness

LinkedIn: Paul Smyth

Facebook: @smythincfit

Instagram: @smythincfit


2. Make a Business Plan.

Put simply, a business plan is the written description of your company’s future. In creating a business plan, you create a blueprint for what you to do and how you’re planning to do it. Typically, these plans outline the first 3 to 5 years of your business strategy. 

“Before opening up my facility I spent two years gaining the necessary qualifications, sourcing the appropriate equipment, searching for the correct geographic location for my business, researching the offerings of competitors in the area, as well as completing courses based on the legal aspects and requirements for opening and running your own business.”

– Paul Smyth, Inclusive Health and Fitness

LinkedIn: Paul Smyth

Facebook: @smythincfit

Instagram: @smythincfit


3. Do your Market Research.

Your market includes your customers, your suppliers and your competitors. These three are pivotal stakeholders that define the success of your business. Take the time to properly research what your customers want, what your competition is doing and where you can create a niche for yourself. 

“My advice for those starting up is to understand your market deeply, connect with them and meet them to understand their needs. This immensely helped me to hone my services.”

– Maria Gallo, KITE

Website: www.keepintoucheducation.com

LinkedIn: Maria Gallo


4. Find a location and build a website or grow your social media presence. 

Location:  Your startup company will need an address.  You may need your own premises, or you may be able to share an office.  Even if you are starting an online business you need to consider what address your customers see on your website and public details. Be careful not to over commit to costs in your early stage business. Consider whether a CoWorking Space like The BASE may work for you. As well as sharing office costs with other business people, you also gain a ready made support network.  The BASE also offers a ‘Virtual Office’ service, where you can register your business at our address, even if you don’t need a physical office.

Website or Social Media Presence:  Building a website or having a social media presence is key when starting up. If customers are searching online for a service in your industry, you want them to know that you exist, even if you’re not quite open for business yet.

“The BASE was a good move for us. Having a secure office is important in our line of work and we also needed room to expand. There’s a genuine culture of generosity and desire to see people succeed here. We’ve been able to connect with other businesses too. If anyone is thinking of setting up a business, we are happy to share what we’ve learned.”

– Phil Graham, Secora Consulting

Website: www.secoraconsulting.com

LinkedIn: Phil Graham


5. Prepare for anything.

“Expect the unexpected” is a phrase that has never rung as true as in 2020. Launching your start-up company won’t be easy, and you need to plan for some hurdles along the way. Don’t let these speed bumps become roadblocks. Preserve and push through it. Some of these things will be out of your control, like a global pandemic. Sometimes, you’ll even make the wrong decision. That’s OK. Part of being an entrepreneur is learning from your mistakes.

“I launched my business in February 2020 – just before the Pandemic. I am in the wedding industry and I create custom, handwritten signs for weddings. I realised that with lockdown and the restrictions and limitations on weddings, I needed to re-evaluate my business model. I pivoted my business to focus on handwritten products for the home and hope to shift my focus back to weddings in 2021.”

– Jillian Leigh Ruggiere, The LoveLeigh Letter Studio

Facebook: @theloveleighletterstudio

Instagram: @theloveleighletter_studio



The BASE is here to support you and your business start-up and growth plans this year. Give us a call on 087 607 5555 or email us at manager@thebaseenterprise.ie.

Facebook: @TheBASEenterprise   /   Twitter: @theBASE_Donegal /  Instagram: @thebaseenterprise

LinkedIn: The Base Enterprise